This photo was actually taken in late 1964 to be on the sleeve of 'L'amore mio' 45 rpm, but as it was on the Brazilian-pressing of 'San Francesco' releasead in early 1965 I think it's in the right place here.
Rita Pavone starts the year with 'Viva la pappa col pomodoro' from her TV series. It's a hit in Italy but it is not able to cross over to the international market due to its local 'tarantella' content.
'Viva la pappa col pomodoro' is released in Brazil in April 1965, but due to its being part of a TV series not shown in the country it bombed! Radio stations didn't play the single because they thought Rita Pavone was supposed to be rock'n'roll. RCA Victor in Brazil didn't understand the nature of Pavone's appeal to the youth. Had they released 'Lui' as a single, Rita's disappearing act could have been nipped at the bud. But no such luck!
São Paulo daily 'O Estado de S.Paulo' journalist watched Rita's performance at Teatro Record in 27 April 1965 and wrote a review which is interesting to read after all these years. M. (only his initial) says Rita was still a wonderful perfomer but showed signs of 'tiredness'. Rita sang 10 songs. 6 old tunes and 4 new ones ('Lui', 'Viva la pappa col pomodoro', 'Sei la mamma' and 'Just once more') but ended the show with 'Datemi un martello' an 'old' hit.
The reviewer thought Rita was repeating herself. He thought she didn't try to 'improve' from the previous year's repertoire. He also thought 'Lui' would become Rita's new hit but it did not happen that way. The reviewer thought 'Viva la pappa col pomodoro's folksy feel would open a new way for Rita... but that didn't happen either. In other words, the times were changing quickly in Brazil. The Beatles were becoming more popular and the local rock (Jovem Guarda) was becoming more and more successful. Here's the article in Portuguese:
Mais uma vez a campeã absoluta de vendagem de discos em 1964, em São Paulo, se apresenta entre nós. É até fisicamente a mesma artista que vimos e ouvimos no ano passado: cabelo curto, baixinha, calças justas, botinhas, suspensórios e blusa cor-de-rosa.
A voz mantém o mesmo timbre agressivo, penetrante, tendo perdido um pouco de seu tom juvenil, revelando um ligeiro cansaço. Dez números nos apresentou. Seis antigos e conhecidos, inclusive o 'best-seller' 'Datemi un martello', colocado no final da apresentação, para propiciar um maior aplauso.
Mas essa esperteza revela um aspecto negativo nessa apresentação da cantora: recorrendo a um exito do ano passado para seu 'grand finale', Rita demonstra uma certa estagnação, uma despreocupação em se apurar artísticamente, já tendo, aos 19 anos apenas encontrado a sua 'formula'. O que é ainda mais lastimável quando consideramos o tremendo potencial que ela possui.
Entre as 4 novidades apresentadas, duas há que se destacar: 'Lui', uma composição inspirada que poderá tornar-se um novo 'carro-chefe' e 'Viva la pappa col pomodoro' de ressonâncias folclóricas, que talvez abra uma nova linha nas interpretações da artista.
Rita on the stage of Teatro Record in São Paulo on 27April 1965.
Rita at the cover of 'Fatos&Fotos' in São Paulo in April 1965.
Rita Pavone arrives at Aeroporto Santos Dumont, Rio de Janeiro on 2nd May 1965.
La Mamma, Rita, Teddy with fans and coppers... Rio de Janeiro 1965.
later on the same day Rita performs at TV Rio, Channel 13 in Copacabana.
Rita had a toothache while in Rio in May 1965. She went to a dentist and was surprised to have paid only US$ 10 for the service.
Just back in Italy from a tournee that started in Ottawa, Canada all the way through Buenos Aires, São Paulo and Rio, Rita says her romance with Brazilian drummer Netinho is over and she is ready to start Cantagiro. 'Tutta Musica' 27 May 1965.
Rita meets Pelé and Garrincha at the Moscow airport on 1st July 1965.
Rita meets football's most famous duo Pelé & Garrincha at the Moscow airport where she had gone to sing 'Lui' at Cantagiro 1965... and asked them if they were not afraid of 'communists'... showing how silly and politically illiterate she was.
Rita Pavone & Gianni Morandi at Cantagiro 1965. She was in the competition with 'Lui' and he with 'Se non avessi più te'.
'Lui' was supposed to be Rita's biggest hit so far but it was only an Italian hit not having made much of an impact anywhere else. Actually, 'La forza di lasciarti' - the B side - is a much better song.
This is the Japanese release of 'Lui' with lines explaining what Cantagiro was. But as far as we know it was not a hit in Japan.
April 1965 in Portugal.
April 1965 in Portugal.
Dino was at the height of his popularity in 1965.
5 July 1965 - Genova
7 July 1965 - Frankfurt am Main, Germany
8 July 1965 - Viena, Austria
10 July 1965 - Fiuggi - finalissima
Cantagiro 1965 - Girone A
CANTAGIRO 1965 - Girone B
At around the time Rita filmed 'La figlia americana' and moved into her brand-new house in Ariccia.